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OF BEAUTY

Because you’re worthy, augment your best self. Become the centre of attention.

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our

Story

Oriah was born out of a real need for authenticity and transparency in the beauty industry. Founder Sam Moore saw an opportunity to educate people about hidden truths. To erase the pervading stereotype that aesthetic procedures are for the vain and the superficial. We are here to empower people and support self-expression. We revitalise self-confidence. Oriah gives people the permission to indulge and focus on themselves. Choose self-love. Choose Oriah.

Our Team

Sam

Meet Sam - The proud owner and lead injector at Oriah. Only 33 years old, Sam brings 11 years of comprehensive medical experience from working in the NHS as an Operating Department Practitioner specialising in the anaesthetic and recovery phases of surgery. Over five years ago, Sam founded Oriah(formerly called Moore Aesthetics). In the initial days, Sam provided a tight-knit array of treatments. Today, the offered services have transformed and expanded vastly. The range now includes almost every dermal filler treatment imaginable (including some highly specialised ones), anti-wrinkle injections, Platelet Rich Plasma treatments, skin boosters, and fat dissolving, with a robust focus on the dermal filler side of injectables.

Dana

Meet Dana - an experienced Operating Department Practitioner, aesthetic injector, and Sam’s younger sister!

With over 8 years of experience across NHS and private healthcare, Dana has been a valued part of the Oriah family since 2023. She is a highly sought-after practitioner for both dermal filler and advanced skincare treatments, known for her gentle technique and beautifully refined results.


Dana takes a holistic approach, treating the face as a whole to achieve balanced, natural and long-lasting outcomes. She currently holds regular clinics in Rugby and Guernsey.

Carly

Meet Carly - Carly qualified as a Nurse back in February 2014. In 2015, Carly specialised in A&E, where she later completed her emergency care degree and independent prescriber qualification. Carly has been with Oriah for over 3 years and has established herself as our in-house prescriber and anti-wrinkle expert. She holds regular clinics (including weekends!) at our Rugby location.

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